Is It All About the Geospatial Targeting?

Ss, why do we have to choose geography as our constricting thing? Why can't we just show the ads to everybody between 50 and 60? If you are trying to hit too big of an audience with too small of an add spend, then you're just kind of getting a little hay. So i believe that you can get more feedback if if it's really narrowed down as much as possible to the right audience. And then once you know that audience, then expand better.