The East Framework

Tune in to hear:

- If Tim could personify himself as a guitar, what type of guitar would he be?

- Tim thinks that engagement, performance and persuasion all begin with behavioral science and that behavioral science begins with the unconscious. What does this mean from a scientific perspective and how can we tap into these unconscious motivations?

- The unconscious is pretty intensely guarded, and sometimes for good reason - how can we push through this and access information below the deck that is useful for behavioral change?

- What is the EAST framework for thinking and what does this acronym stand for?

- What does Tim consider to be the three keys to making something easy?

- Sometimes needlessly complicating a process can lead people to esteem it more highly - how can we decipher when this principle is going to be more persuasive or if ease will be more persuasive?

- How do we make something like finance, which is so fear inducing, more attractive to people?

- How can we use social cues to help herd people in a positive direction rather than one with selfish or malicious intent?

- How can we make our behavioral interventions more timely?

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