It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:
- A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
- AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work.
- Brands go "all in" on owned media - especially video.
- Local news and journalism make a big comeback.
- At least three, major brands launch new, shiny print publications and send them through the post.
- X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
- Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
- More AI-driven news networks continue to launch, followed by an AI running for president in 2028.
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