
Reversing the Slide in Corporate Turnarounds
CFO Bookshelf
00:00
Are You a Turn Around Expert?
i was excited to talk about the 13 week cash fullo forecast model. There are two questions that i could not wait to ask. My bias is that he or she should be the person being a turn around expert. In general, c ros have come from a financial background. Who kind of, you know, stopped drinking the cool aid and got religion? Because so often they had to come in. And the first step was to figure out the cash. The best aserial c s that i know have been ceos along the way,. mainly because of the importance of strategy.
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