5min chapter

B2B Revenue Vitals cover image

RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38

B2B Revenue Vitals

CHAPTER

Navigating Partner Dynamics in Revenue Models

This chapter explores the intricacies of partner management as companies adapt new revenue models. It addresses the challenges of balancing compensation among teams and the potential for partnerships to shift into competitive relationships, influencing strategic choices.

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