The How of Business - How to start, run & grow a small business. cover image

452 – Product Development with Henrik Johansson

The How of Business - How to start, run & grow a small business.

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Is There a Better Time Than Today to Build a Business?

Henrik Johansen: I think that there's no better time than today to be able to do this. In many ways, Shopify and Amazon and the ecosystem's built up around them makes it pretty darn easy to get something going. What people haven't lowered the barriers to entry to is to create new products. If you're just selling what everybody else is already selling, that's not going to turn into a great outcome.

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