3min chapter

The Peter Attia Drive cover image

#317 ‒ Reforming medicine: uncovering blind spots, challenging the norm, and embracing innovation | Marty Makary, M.D., M.P.H.

The Peter Attia Drive

CHAPTER

The Psychology of Belief: Cognitive Dissonance and Denial

This chapter examines cognitive dissonance by analyzing a cult's unfulfilled alien rescue prophecy, illustrating how people hold onto beliefs despite evidence to the contrary. It highlights psychological concepts such as denial and effort justification, relating these ideas to broader social and professional contexts.

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