The Power of Word of Mouth

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The power of word of mouth is multiplied expedientially. If you can recruit any one that comes with megaphone, whether it's a salesperson in a department store or opera, winfree. You'll try to hack your way to growth through targeted ad campaigns and promotional offers. But sam has a warning for you, scaling falls into two categories, easy kind and hard kind. And you may not know you're doing the hard kind of scaling until it's too late.

The true seed of scale is customer love, which you can’t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools.

Read a transcript of this episode at https://mastersofscale.com/sam-altman-why-customer-love-is-all-you-need/

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