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398 The Things We Love by Aaron Ahuvia

The Marketing Book Podcast

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Relationships - What Is Love?

Rabrand: One of the things that is a little mysterious is how people can love a product, or a brnd, or an object. He says our human relationships aren't quite as two way as we might think. We could think about products in a similar kind of way, but there are times when people feel like the product is in a two-way relationship with them. Rabrand: Another way that we feel like we're in relationship with products or objects is that they give us comfort.

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