"We don't want to just say, this is a problem and our hair's on fire about it," says the author. "The worst thing we can do is in knocordin off the scientific reasoners and thinkers from the rest of society." The authors are encouraged by what they've seen social media doing to try to stop misinformation around science. They hope there will be strategies at a higher level that are going to help us confront science denial.

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