131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
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The Top of the Funnel Is the Secret Weapon to Strategy
I think the main thing that people miss to day on this is the distribution of that. I've used surveys more so to create large data to show executives what's happening in the entire market. And i create those surveys based on things that i already knew, based on qualitative market research a k going out and talking to people. So whether it's customers, prospects, thought leaders, partners or other people in the market, like i think, as a marketer, you just need to have a dee pulse of what’s happening in the market which then is the secret weapon to strategy.
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