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10min chapter
"L’attribution c’est du Bullsh*t" ! - Guillaume Moubeche @lempire - Conquête #53
Conquête
Génération de leads et impact du contenu marketing
Discussion sur les outils de prospection, la confiance en vente, l'importance du contenu dans la génération de leads, le rôle de la marque personnelle des employés, la collaboration entre les équipes marketing et de vente, l'engagement des employés sur les réseaux sociaux et l'importance d'une approche authentique dans le contenu partagé.
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