4min chapter

Matt Kelly | The Midnight Pod cover image

The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

CHAPTER

How to Get in the Room With the First People When You've Got No Idea

I would never get on a phone call and start asking questions to then come back with a pitch. That's the classic mistake that people make in the agency space. For me, it's always show. I'm like, I would sell this product, I'll make them a cover. Do you like it? And they're like, okay. So I literally pretend like we're already working together. "You've got to be self-hered of pretty much everything," he says. 'We will go low and then just grow as we get trust'

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