Speaker 2
going to take another quick break. But when we come back, Laura from Pinky Cole about her work to build one of the first major vegan fast food restaurant chains in the U.S. Stay with us. I'm Guy Raz. And you're listening to How I Built This Lab.
Speaker 1
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Speaker 2
I'm Lindsey Graham, the host of Wondery's podcast, American Scandal. We bring to life some of the biggest controversies in U.S. history, presidential lies, environmental disasters, corporate fraud. In our newest series, we look at the story of the Oklahoma City bombing, the deadliest act of domestic terrorism in United States history. On April 19, 1995, a moving truck packed with 4,800 pounds of explosives was detonated in downtown Oklahoma City. When the bomb went off, it killed 168 people and injured over 600 more. At first, both the American public and law enforcement believed international terrorists were behind the attack. But the evidence led investigators toward an unexpected and chilling conclusion. The Oklahoma City bombing appeared to be the work of domestic criminals in a plot bound together with political extremism, conspiracy theories, and a goal to strike back against the United You can listen ad-free on the Amazon Music or Wondery app. Welcome back. You're listening to How I Built This Lab. And my guest today is Pinky Cole, the founder of Atlanta-based vegan food chain Slutty Vegan. You opened the first brick and mortar in Atlanta in January of 2019. And initially, the people in the neighborhood were not supportive, to say the least. They did not want a restaurant called Slutty Vegan on the block, right? And this was serious. Like, they battled it out in, like, the city against this permit. Yeah.
Speaker 1
Yeah. You know, I laughed because it didn't feel good when it was happening. Yeah. But what I learned about, like, failure, like, really rising above that and realizing that this too always passed. Like that literally is the motivation that keeps me going. So let me tell you about that first location on Ralph David Abernathy Boulevard, my grand opening. I had 1200 people standing outside. Wow. So I came in as a disruption. So I get it. Like, you know, bigger picture. Now I understand I was upset about it at first, but like, I'm literally bringing so many people to a neighborhood that often some of the people in the neighborhood felt like, you know, it was deterring the neighborhood and like making it worse. But what they didn't realize is that I was bringing more value to the community. People wanted to be a part of that area more. The real estate increased. And I went to court and I had to literally fight for my brand. And at that moment, I'm like, yeah, this is my child because I don't play about my child. And my child ain't here to hurt nobody. We just want to have a good time for everybody. And I end up staying. I'm still at location now.