The red eye phone always came out like, six months later. It's because it was just a second nice wave of rining people that there's new eye phone and and getting people to buy a new eye phone. Now it's evolved into, o k, we have one product coming out. Why don't we give all the information and all the product to all the people we want but only let them talk about our s big feature on this date? And so what that creates is everyone who has that thing,. you know, is eagerly trying to wait to unveil what they've found and their findings on this thing.