Speculating the Next Windows: Branding and Evolution

In this chapter, the hosts humorously explore potential future names and branding strategies for Microsoft's Windows operating system. They discuss the shifts in user experience and the impact of the pandemic on the evolution of Windows, including the introduction of a new UI and app store enhancements. The conversation reflects on Microsoft's strategic decisions and challenges as they aim to redefine their flagship product amidst changing user needs and increased competition.