Bob Moesta, President At The Re-Wired Group
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Impact of JTBD on Intercom
Bob Westa: Jobs to be Done has had a transformational impact on Intercom. He says it's helped the company identify what customers want and build products around that. The theory also helps startups understand how they should sell, market or price their product. Bob is releasing his fourth book of lessons learned from working with JTBD this week.
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