The Single Ted Ted Global

The risk was that if you gave away the content, would anyone still come to the conference? And so we definitely got pushed back from people on it. But after listening to some of the Ted talks that were doing the rounds back then they decided it was worth the risk. The amazing thing is that far from reducing demand for the conference had actually massively increased it because these talks spread around the world and we suddenly got deliaged with people wanting to help. It changed what Ted is.