Cold Call cover image

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Cold Call

CHAPTER

How to Write a Business Case for Activision?

The video game sector is actually larger than the movie and music industry is combined. It's an industry with a ton of growth expected over the next 10 years, about 12 or 13% per year. The major players really if you think about it in terms of console and software,. Sony, Microsoft's Nintendo, the Xbox, PlayStation, Nintendo Switch are probably the major players.

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