#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership
Let's Talk Loyalty
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The Advantage Gold Experience and Experiential Rewards Platform
I think that if we think about the trends that we're seeing and what I think you'll see us doing a whole lot more of, there's a couple of angles that I think are really resonating with members today. One is experiential rewards, where we're very focused on what is the experience not just when you're traveling with us? And so we're going to continue to invest in those types of things for our customers. The other one is sustainability aspect of airlines. That's something that's been part of our advantage program for years now. We actually have, as you move up the loyalty point reward ladder, some of our levels allow a choice of carbon offsets. By
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