4min chapter

Virtual Domain-driven design cover image

[Panel] One user to bind them all? Products, teams and bounded contexts

Virtual Domain-driven design

CHAPTER

The Role of Brands in Shaping Expectations and Behavior

Exploring the concept of money as a brand and how its value lies in the promise it represents, rather than its origin. Discussing the role of branding in shaping expectations and behaviors, drawing from personal experiences of building a startup and adapting strategies to reach the target audience.

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