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In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising.
Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t.
On today’s show, we get into:
- How to think about online advertising (hint: it’s not about an immediate return on your investment)
- What options your nonprofit has when it comes to Google ads (search, display, video)
- How to choose which advertising format makes the most sense for you
- What you can do with a small budget
Kevin runs his own consultancy where he works with some of the biggest nonprofit brands to create advertising that builds trust and long-term donor value.
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
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BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com
