The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAKE YOUR PRODUCT A MUST HAVE NOT A NICE TO HAVE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Complex Sales Process

Alex Shattlebauer: A lot of sales managers and CEOs don't understand the complex sale. He says there's a lot more to selling than talking and listening part, that conversational part. "The process is where the magic is," he says. To be able to work around bureaucracy, you have to understand how bureaucracy works.

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