Zoe Chance: Writer, Teacher, Researcher, and Climate Philanthropist
Guy Kawasaki's Remarkable People
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The Gaiter World
95% of decision making is gaiter driven, not by the judge. If you want to influence somebody's behavior, no matter who they are, make it as easy as possible for them to take action. So we're thinking about gaiters and meat, and the meat needs to go directly next to the alligators jaws,. or the alligators not even going to move because it's so incredibly lazy. And this is even yourself. The reason that you're fulfilling your hopes and dreams and new year's resolutions is that it's not easy for you to do it. It's very difficult to resist temptation.
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