The Importance of Listening to the Market

I'm quite fond of Seth Godin and he wrote a brilliant little book called The Dip I think around 2006 2007. He talks about the market that you want to play in so in your case it's UX but that you listen to what the market is telling you and you don't be afraid to change your tactic. How this relates back to what we've been talking about as your tactic after leaving the corporate America was consulting. You were listening to your own internal voice and what the market was saying and coaching then came up for you.

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