
Mobile Experiences and Growth in Today's World by Google Global Product Lead
The Product Podcast
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How Does Deep Linking Work to Insure Success?
Advertisers who enable this see up to two x increase in conversion rates when ap users click on mobile search, shopping or display adds. For deep linking, we support aplinks on android and universal links on i o s. We've seen advertisers drive users into the ap but then not capturing all that value. They saw a 54 % boost of conversions, a 33 % increase in ri and four x more purchases from their campaigns.
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