How to Get Things From KOLs That Align With Your Strategic Priorities

It should be a mutually beneficial engagement. Each individual KOL is very different. You'll have some that would be more than happy to fly to Germany on a random Tuesday for an ad board, right? Some don't want to go to those things unless they're adjacent to another Congress. And so when you are going ahead and you're sort of socializing potential thought partners to meet with that a Congress, knowing who your KOL is will help also to align thought partnership to your organization.