This chapter emphasizes the critical role that relationships play in business success, using Starbucks and a personal story about a customer named Irene to illustrate its importance. It advocates for the prioritization of genuine connections and empathy, arguing that financial success will follow when human interactions are valued.
Take care of the relationship and the money takes care of itself. Too many in business are focused on grabbing cash versus serving people. Yet when your dominant focus is on building relationships with your team, suppliers and customers (who put food on your family table), economic rewards are the byproduct. Get great at building a rich social network—and being of use to as many human beings as possible—and wealth, satisfaction and deep meaning will follow.
This is what my new book The Wealth Money Can’t Buy is all about. Real wealth versus fake success. True winning versus spending your life climbing a mountain, only to find out at the end that it was the wrong one. You can order it now by clicking here.
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