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C2E9 - The right way to promise consulting results (Value Proposition Design part 5)

unbillable hours - a podcast about better professional services marketing

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Clarifying Value Proposition and Immediate Impact in Consulting

This chapter explores the intricacies of value proposition design in consulting, highlighting the need to differentiate between immediate impacts and long-term business outcomes. The discussion focuses on how consultants can communicate their contributions effectively while addressing both individual and organizational challenges.

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