
C2E9 - The right way to promise consulting results (Value Proposition Design part 5)
unbillable hours - a podcast about better professional services marketing
00:00
Clarifying Value Proposition and Immediate Impact in Consulting
This chapter explores the intricacies of value proposition design in consulting, highlighting the need to differentiate between immediate impacts and long-term business outcomes. The discussion focuses on how consultants can communicate their contributions effectively while addressing both individual and organizational challenges.
Transcript
Play full episode