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2min chapter
This professor increased my sales by 6x
Nudge
The Impact of Seller Enjoyment on Consumer Pricing Behavior
This chapter examines how a seller's enjoyment in product creation affects pricing strategies and buyer behavior in the marketplace. It discusses new research that uncovers the asymmetrical influence of production enjoyment on seller pricing decisions and buyer willingness to pay.
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Listen to the best highlights from the podcasts you love and dive into the full episode