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Ep. 1106: Matt Dixon Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Persuade People Around Indecision

Once you know indecision is an issue, then the issue becomes how do we persuade people around this issue? Or is there another way to think about it? You've got to be able to ascertain the level of indecision. 87% of the opportunities in our study had either moderate or high levels of indecisions. When you run win rate against levels of indecision, not surprisingly, as indecision creeps up, win rate just craters and falls apart. There just aren't enough decisive customers out there to make your numbers.

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