Embracing Change and Creativity in Starting a Board Game Company

About Jane Chung Hoffacker

Jane Chung Hoffacker, an Emmy Award-winning producer for the acclaimed "Arcane" series based on League of Legends, is an incredibly accomplished jack-of-all-trades. She graduated from the Wharton School of Business with a degree in economics and then went on to get another degree in Game Design. She’s worked on everything from indy games to huge IPs like League of Legends and Guitar Hero. As CEO and Co-Founder of Incredible Dream Studios, she has channeled her passion into creating a game studio dedicated to bringing together communities through shared adventures. She’s an inspiration to me and I’ve waited a long time to have this conversation!

In this episode of "Think Like A Game Designer," we discuss the art of developing intellectual properties, thinking like you’re in a writer's room, founding an animation studio, and exploring the concepts of "Red Ocean" and "Blue Ocean" strategies. Get ready for an episode brimming with insights—you’re about to fill your notebook from the first page to the last!

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