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Inside The LA Times's podcast strategy

The Business of Content with Simon Owens

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We're Launching a New Podcast, It's Launching Under L a Time Studios

We're levaging the la times am brand as the publisher of cast moving forward. The betty broddick murders is published by the los angeles times, but it's under the studios. We we would publish ella time studio podcasts, potentially too, if it was something outside of the news room. I want to make sure that we're producing high quality, supporting the high quality journalism that the newsroomis creating with bestin class production studios and staff incapabilities.

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