Is It Worth Paying the Price to Build Up the Workforce?

If you are that thought leader and you're thinking to yourself, maybe it's worth paying the price to get out there in front and to be seen because I can multiply what we're doing here. We will get more money. We will be just more effective. And also realizing that fundamentally people are a little lazy, right? But they don't want to dig that hard to figure out who to give the money to. If everybody is talking about, hey, have you heard what Julie's saying? That organization she's running is doing some really important work. Look at her Twitter feed or look at her Instagram"