Moment of Zen(eca): Starbucks, Apple, Akutars, Plus Update From Ledger Exec Team | Overpriced JPEGs Recap #49
The Carly P Reilly Show
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Ledger - What's the Plan?
Pascal: Ledger is building a brand identity that is real and kind of edgy, which I think is not necessarily intuitive or was not necessarily inevitable for like a hardware security company. Did you always know you needed this to have strong branding and how important is that for you? Pascal: Sure, no, it was the plan. And the way they describe it is exactly right. Like engineering companies usually get it wrong because they're like, Oh, here's a tech, and then, you know, go with it. This is not what a product is.
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