In other words, you marked up your own shares and in a private company, that can be a little bit suspect. In club houses worth twenty five billion, and substact becomes worth six billion, let's say. And what these two firms are doing, and i think it's at the behest or mentorship of the increast in harwoods, is they're giving huge advances to people who work for traditional media. So we'll see if they wind up becoming enormous successes.