S'well: Sarah Kauss
How I Built This with Guy Raz
00:00
From Visibility to Validation
This chapter narrates the early marketing efforts of a new product, highlighting the use of social media, outreach to magazine editors, and the importance of a strong target demographic. The speaker reflects on significant turning points, including a key partnership with a major magazine that validated the brand's credibility and boosted visibility. Challenges faced during early operations, such as managing order fulfillment and trademark infringement, underscore the complexities of growing a small business in a competitive landscape.
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Transcript
