How to Create a New Business in an Industry That Is Unconventional

In industries that are largely unionized, and I'll give a couple of examples in a sec, but I think a lot of us can name these. My trick here is to future entrepreneurs. If you're hiring within that industry and simply treating people well or better than the other companies, treat them. For example, Dominion Freightlines has outperformed any other trucking company over the last 15 years because they've treated their employees wonderfully relative to the rest of their industry. It's not going to be perfect; no company is. But consciously trying to create a better world, a better environment, a better product, and a better experience for employees will probably win out.