20min chapter

The New Music Business with Ari Herstand cover image

From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way

The New Music Business with Ari Herstand

CHAPTER

Building Fan Connections and Creating Memorable Experiences

The chapter delves into the band's grassroots approach to connecting with fans through unique experiences like providing their own equipment and merchandise, emphasizing the importance of personal interactions at live shows. It also explores the emotional bond between the band and their audience, discussing the impact of music on people's lives and the need to stay true to oneself in the creative process, alongside highlighting the vital role of the team behind the artists in their independent journey.

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