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15min chapter
Chinese Gaming Giants: Tencent vs. Netease | Pixels & Profits
GameMakers
Tencent's Gaming Strategy and Market Dynamics
This chapter examines the strategic relationships and investment tactics of a major gaming giant, Tencent, focusing on their collaboration with game studios in the competitive mobile gaming landscape. It highlights the challenges of penetrating the Western market, emphasizing user acquisition and the importance of established intellectual properties. The discussion also addresses the complexities of co-development partnerships and the influence of Tencent's extensive portfolio on global gaming economics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode