#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Brand Strategy and Ad Bea Marking - What's the Difference?
i spent a ecade of my life mostly on the agency side. Really started in ase prodic market on the f m c g brands, and then moved over into an agency calledignition. That organization was eventually acquired by the havas meeting and creative group where i spent several years really leading the havas fortunate attainment contect marketing campaign. I made the pretty big shift on moving over to log mein. I were led brand strategy at log mein, an now really being the vice president of brand marketing at work human. It means i really oversee an incredible group of around 70 plus marketes around the world,. Where we focus on brand management, external colons, events
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Transcript
