Jay sits down with beauty creator Mikayla Nogueira to go beyond the online persona and share the real story behind her rise. Mikayla opens up about the struggles that shaped her before finding success, the viral moment that changed her life overnight, and the painful reality of a marriage impacted by addiction and divorce. She also shares how she found her way forward, reconnected with her high school first love, and launched her own beauty brand with Sephora.

With Love and Gratitude,

Jay Shetty

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What We Discuss:

00:00 Introduction

00:45 Why Share Your Story Now?

01:31 Beyond The Influencer Persona

02:46 Childhood Memories That Shaped Her

03:45 Bullying & Discovering Makeup At Age 10

05:24 The Insecurities Behind the Confidence

06:48 Expressing Her True Self Online

08:55 The Origin Of Her Passion For Makeup

11:18 Work Ethic And Thinking Big

12:37 Creating Her Very First YouTube Video

13:58 Presenting A 50-Page Business Plan

16:30 Returning To Her Hometown & Donating Makeup

18:00 Getting Hired At Ulta Beauty

23:52 Letting Go of the Future She Planned

28:10 Losing Her Job and Finding a New Path

31:34 The First Viral Video

37:08 Manifesting Success & Building A Content Engine

41:53 Experiencing Her First Cancellation

45:25 Reflecting on Past Controversies

48:56 The Mental Health Toll of Rapid Growth

52:54 The Boston Accent

56:48 Meeting Her Ex-Husband Cody

59:41 Navigating Addiction In A Relationship

01:04:08 Dating An Influencer & Dating An Addict

01:05:56 Marriage Through Addiction and Relapse

01:13:00 A Harrowing Late-Night Emergency

01:18:11 Making the Decision to Divorce

01:33:53 The Path To Divorce

01:40:46 Finally A Fresh Start

01:46:45 Reconnecting With High School First Love, Zach

01:52:21 Building Her Beauty Brand (POV)

01:57:30 Looking Back

01:59:34 Mikayla On Final Five

Episode Resources:

Facebook | https://www.facebook.com/share/1C43BCLCFi/?mibextid=wwXIfr

TikTok | https://www.tiktok.com/@mikaylanogueira

Instagram | https://www.instagram.com/mikaylajmakeup

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