How to Develop a Good Product Strategy When You Don't Have Data on a New Product

When developing a new product, the first goal is usually going to be adoption or acquisition. You can use a product, Kata, and set target goals for that condition. When you're doing discovery on it, your goals are about proving hypotheses. So when you want to make sure that people are actually using this solution, you want to calculate how many people are over a certain amount of time. That's what we do with our product strategy.