Lee Labrada. What It Feels Like to Be Mr. Universe. Episode 554 with The Real Brad Lea (TRBL)
Dropping Bombs
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Building a Fitness Brand and Expanding into Retail
In this chapter, they discuss how they have successfully built a brand and gyms called Lean Body over the past 20 years, which has led to the establishment of over 20,000 convenience stores in just the last four years. They talk about their transition from the gyms to the general population, including trials in convenience stores that were a great success. They also express their hope of getting their products, including protein drinks, stocked in airports, as they believe there is a demand from health-conscious individuals like the host.
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