Build the Right Audience

Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg

Ep. 465

What actually matters in marketing today?

Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Direct Mail Copy that Sells https://a.co/d/03Q1FsbX

• The Art of Scientific Investigation https://a.co/d/0b06vEBT

• Reality in Advertising https://a.co/d/0jbp4k5o

• Tribes https://a.co/d/00qK62do

• How to Win Friends and Influence People https://a.co/d/0deaaQoR

• Obvious Adams https://a.co/d/0aOVCpdg

• Scientific Advertising https://a.co/d/0eEV7GgY

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.