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From brand savant to accidental entrepreneur, with Sophia Amoruso

Masters of Scale

CHAPTER

Lessons in Entrepreneurship: From Nasty Gal to Girlboss

In this chapter, the speaker shares unconventional lessons from her entrepreneurial journey, focusing on hiring practices and treating employees with humanity. Reflecting on her experiences with Nasty Gal and the creation of the Girlboss platform, she emphasizes the importance of authenticity in branding and offers insights into building a supportive community for aspiring entrepreneurs. The chapter also highlights the evolution of entrepreneurship in response to modern challenges and the need for clear brand identity.

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