
Rundown: Beyond Inc. partners with The Container Store, holiday shoppers take on debt and Urban Outfitters cuts prices
The Modern Retail Podcast
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Urban Outfitters' Holiday Pricing Strategy
This chapter explores Urban Outfitters' recent price reductions aimed at attracting holiday shoppers, highlighting discounts on popular clothing items. It discusses the brand's challenges in maintaining its value perception amid competitive pressures from fast fashion retailers and its efforts to appeal to the trend-focused Gen Z demographic.
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