895: Matt Treacey – Email Marketing Inspired by Nature
The Self-Employed Life
How to Build an Advanced Email Marketing Strategy
I see more often as effective these days is casting a broad net originally and then filtering it down. So even through email marketing, you're sort of speaking to the whole, but then let their behavior narrow down into segmentation. And quite honestly, if you think about it, that's exactly how the internet as a whole works. It's your behavior that starts dishing up what your behavior indicates you want.
I recently learned a new term called biomimicry, which is mimicking what we observe in nature and applying it elsewhere – such as in business. This concept aligns with my self-employed ecosystem approach and encourages viewing business as a natural ecosystem. In this episode, I have a fascinating conversation with Matt Treacey, who draws insightful analogies between ecological systems and email marketing. We delve into engagement strategies, including a five-stage awareness approach, to encourage buying behavior. Matt emphasizes the importance of understanding individual subscriber journeys while catering to audience needs, and he shares valuable insights on segmenting lists and delivering personalized content. Whether it's understanding customer preferences, optimizing engagement, or building effective email lists, our conversation will offer valuable tips on enhancing your marketing efforts for your business success.
Matt Treacey is the go-to email marketing consultant for some of the world's top business authors. With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world. Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspires his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level.
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Everything you need can all be found at jeffreyshaw.com.
Matt Treacey, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
- NaturalOrdersBook.com
- Natural Orders: Email Marketing Automation Strategy for Small Online Business by Matt Treacey
- Matt Treacey on LinkedIn (in/matt-symbios)
- Matt Treacey on Twitter/X (@matt_treacey)
Contact Jeffrey –
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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