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In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future revenue.
Jeremy shares why collecting just a few key data points — like birthdays, school names, and sibling info — can open the door to birthday party bookings, targeted promotions, and long-term fan engagement. Whether you run camps, clinics, kids clubs, or school nights, this episode will show you how to turn participation into ticket sales with minimal effort and maximum return.
✅ Top Takeaways:
- You’re already doing the hard part: engaging families through youth events. Now it’s time to turn that engagement into insight.
- Collect what matters: Birthday, ZIP code, school name, sibling count — that’s the data that drives repeat business.
- Personalized offers = more conversions: A “Happy Birthday” free ice cream voucher or invite to a themed night goes a long way.
- You don’t need a new system: A few smart questions and simple tracking can lead to major ROI.
- Think long-term: Every camp signup or reading log is a warm lead for a future birthday party, family pack, or group outing.
🧠 Key Insights:
- Most teams excel at hosting youth events — but never follow up with a strategic plan to bring those families back.
- School partnerships aren’t just feel-good PR — they’re your future audience.
- Personalized marketing beats one-size-fits-all promotions, especially when kids and families are involved.
- The youth segment is your most impressionable — and your most likely to convert when engaged early and often.
🔊 Sound Bites:
- “If you're not asking for birthdays, you're leaving birthday party sales on the table.”
- “Youth events aren’t just for community engagement — they’re your next revenue stream.”
- “Keep it simple. You don’t need fancy tech — just ask the right questions.”
⏱️ Chapters:
00:00 – Why Youth Events Are Full of Untapped Potential
02:54 – What Data Teams Should Be Collecting
06:01 – Using School Info for Strategic Outreach
08:53 – Birthday Campaigns, Family Offers & Other Smart Uses
11:59 – Keep It Simple: Easy Ways to Collect and Track Data
Episodes mentioned:
103 - Personalize It - Why it Works
104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats
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