The Stress of Creativity and Building a Persona

In this chapter, they discuss the stress that comes with creativity and how it can sometimes feel like persona or effort. They talk about how they personally view creativity as problem-solving and strategic thinking, and how wrestling with ideas is the most enjoyable part for them. They also touch on the concept of building a persona based on what we think we need to be for others to like us, and emphasize the importance of reconnecting with our natural essence.